Stereotypes in a context
Abstract
In the study we tested some hypotheses concerning the influence of a context on stereotypes. Our first hypothesis concerns explicit stereotypes. According to it Czech respondents will ascribe to their own category more positive attributes if a list of categories will include only Czech and Roma people than when it will include also some categories which are more positively evaluated than Czechs. The next hypothesis concerns implicit stereotypes. According to it when using IAT (Implicit Association Test; Greenwald et al., 1998), where there are compared two categories, we will ascertain a more profound difference between attitudes to Czech and Roma people than when we use BFP (Bona Fide Pipeline; Fazio et al., 1995), in which there is no such a comparison. Our next two hypotheses concern consensual stereotypes. According to one of them the content of a consensual stereotype will overlap with content of a no personal stereotype. According to the other, the valences of consensual stereotypes will be more polarized than the mean valences of personal stereotypes. The context will have similar influences on consensual and personal stereotypes. In our two researches there took part two samples (N1 = 86, N2 = 201) of adult members. To ascertain the content of explicit stereotypes we used an open-form technique. The first sample adduced attributes of members of two categories, the second sample adduced attributes of members of twelve categories. We define the consensual stereotype as a set of ten most often cited attributes. To measure implicit stereotypes, we used IAT and BFP. Results show that responses of the respondents were influenced by context in the directions expected. The content of no personal stereotype overlapped with the content of any consensual stereotype. The context had influence on both explicit and implicit measures. At the same time it was found that context had on personal and consensual stereotypes similar, but not identical influences.
(Fulltext in Czech)
Keywords
context, stereotype, valence of attributes, implicit attitudes, ethnic categoriesLiterature
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