Structural approach to social representations

Sylvie Kouřilová

Abstract

„Structural approach to social representations“ reacts to the article published in previous issue of E-psychologie „Theory of social representations“ (Novák, 2009). Based on knowledge acquired during lectures and workshops of „EuroPhd on Social Representation and Communication“ in Rome (http://www.europhd.eu) and relevant literature the author provides a different perspective on the phenomenon of social representations. Furthermore, the structural approach, which was mentioned and not further developed in the previous article, is characterized. Serge Moscovici, according to Billig (1988) both the Marx and the Lenin of the revolutionary movement of social representations, claims, that the content of social representation is polysemic in its nature (Moscovici, 2000). However, this statement doesn´t refer to the fact that the concept of social representations can be used arbitrarily and often in contradiction with the fundamental principles of his theory. In the present article, the author aims at a characteristic of social representations along with scientists who develop the original social representation theory.

(Fulltext in Czech)

Keywords

social representations, structural approach, central core, periphery of social representation

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