Value orientation of blood donors

Eva Hruščová


This study was focused on research of the value orientation of blood donors. The aim of this work is to find out the differences in separate value orientations between donors and non-donors, first-time donors and multiple donors. One hundred and forty-two respondents participated in the survey, namely seventy-one blood donors and seventy-one non-donors. A demographic questionnaire for blood donors and non-donors and a PVQ 40 questionnaire of value orientation was used as research tools. The results confirmed the differences towards power and success value orientations between donors and non-donors. As was assumed, the differences between the donors and non-donors in regard to stimulation, hedonism, self-determination, tradition, conformance, and safety value orientations were not confirmed. The differences between first-time donors and multiple donors in benevolence and universalism value orientations were not confirmed.

(Fulltext in Slovak)


value orientation, blood donation


Balliet, D., Joireman, J., Daniels, D., & George – Falvy, J. (2008). Empathy and the Schwartz Value System: A Test of an Integrated Hypothesis. Individual Differences Research, 6 (4), 269 – 279.

Boroš, J. (2001). Základy sociálnej psychológie. Bratislava: IRIS. Bosnes, V., Aldrin, M., & Heier, H. E. (2005). Predicting blood donor arrival. Tranfusion, 45, 162 – 170.

Faff, R. (2013). A re-examination of the empirical performance of the Longstaff and Schwartz two-factor term structure model using real yield data. Australian Journal of Management, 38 (2), 333 – 352.

Godin, G., Conner, M., Sheeran, P., Bélanger-Gravel, A., & Germain, M. (2007). Determinants of repeated blood donation among new and experienced blood donors. Transfusion, 47, 1607–1615.

Hinrichs, A., Picker, S. M., Schneider, A., Lefering, R., Neugebauer, E. A. M., & Gathof, B. S. (2008). Effect of blood donation on well-being of blood donors. Transfusion Medicine, 18, 40–48.

Hitlin, S. (2003). Values as the core of personal identity: Drawing links between two theories of self. Social Psychology Quarterly, 66 (2), 118 – 137. Hong, J., & Loke A. Y. (2011). Hong Kong young people’s blood donation behavior. Asian Journal of Transfusion Science, 5 (1), 49 – 52.

Izdenczyová, N. (2008). Hodnoty a ciele a dôsledky ich kongruencie a inkongruencie pre subjektívnu pohodu. Prešov: Prešovská univerzita. Kavalíř, P. (2005). K problematice výzkumu hodnot a hodnotových preferencií. Československá psychologie, 49 (4), 333 – 341.

Lemmens, K. P. H., Abraham, C., Hoekstra, T., Ruiter, R. A. C., De Kort, W. L. A. M., Brug, J., & et al. (2005). Why don’t young people volunteer to give blood? An investigation of the correlates of donation intentions among young non-donors. Transfusion, 45 (6). 945 – 955.

Lemmens, K. P. H., Abraham, C., Ruiter, R. A. C., Veldhuizen, I. J. T., Dehing, C. J. G., Bos A. E. R., & et al. (2009). Modelling antecedents of blood donation motivation among non-donors of varying age and education. British Journal of Psychology, 100, 71 – 90.

Schwartz, S. H. & Bilsky, W. (1994). Values and personality. European Journal of Personality, 8, 163 – 181.

Schwartz, S. H. (1992). Universals in the content and structure of values: Theory and empirical tests in 20 countries. Advances in experimental social psychology, 25, 1 – 65.

Sojka, B. N., & Sojka, P. (2008). The blood donation experience: self-reported motives and obstacles for donating blood. Vox Sanguinis, 94, 56 – 63.

Velehradský, A., Bedrnová, E., Růžička, J., & Tomšík, M. (1978). Hodnocení a hodnoty v činnosti človeka. Praha: Nakladatelství Svoboda.

Show all Hide